Emirates has been voted the most valuable airline brand worldwide for the third consecutive year, according to The Brand Finance Global 500 report for 2014.
The airline is also the most valuable brand in the Middle East, valued at US$5.48 billion, an increase of 34 per cent over its 2013 value.
“A strong brand is an important business differentiator and that is why Emirates has continually invested in its brand over the years,” said Boutros Boutros, Emirates’ Divisional Senior Vice President for Corporate Communications, Marketing and Brand.
“As employees of the Middle East’s most valuable brand, Emirates’ staff are ambassadors for the whole region, building bridges and good relationships across cultures,” said David Haigh, Chief Executive, Brand Finance.
Brand Finance, a global brand valuation consultancy, releases its annual Brand Finance Global 500 report which assesses the dollar value of the reputation, image and intellectual property of the world’s foremost brands across diverse categories.
The ranking also considers in its valuation, a number of relevant attributes such as emotional connection, financial performance and sustainability, economic growth rates, revenue forecasts and analysts’ insights, among others.